ADD+G – Matt Merkel Design

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Allen, Dyer, Doppelt and Gilchrist, P.A. is a well-established Intellectual Property Law firm serving clients world-wide for over 45 years. Following the departure of one of the principal partners, the firm needed a brand refresh. While honoring the legacy brand, the new identity developed by TKO offered them an updated look that was implemented through the firm’s communications and marketing channels, collateral materials, website, signage and specialty items.

The new brand was further reinforced through creative advertising campaigns appearing in publications throughout the state focusing on particular IP practice areas and industry sectors. As Creative Director, Matt developed creative concepts, ad designs and wrote headlines and copy for these multi-year ad campaigns as well as for the firm’s annual holiday cards.

Produced by TKO

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